The March 1917 edition of architecture magazine "La Construcción Moderna" features a building on Gran Via no. 11 of Madrid - the home of the Count of Artaza.
The name of the magazine is particularly interesting, suggesting a clear attempt to promote an architecture style in line with the more avant garde trends of its time.
The intention of defining a "modern architecture" is thus evidenced in the essence of the building itself. The use of metal structures in early twentieth century Madrid is a reflection of the attempt by the architects and builders to measure and size up to the great works of architecture and engineering being erected in Europe during that same period. .